May 04, 2011

7 Ways to Build Community (and Interest) with Twitter Chats

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Online chats have really evolved since the days when AOL was king. In this day and age of social media where our online conversations have been condensed down to bite-sized nuggets of 140 characters or less, chatting has moved from the IM chatrooms to Twitter. A natural progression, since Twitter is already being used by millions of people to converse with each other daily.

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April 20, 2011

10 Tips for Successful Social Media Contests & Promotions

Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It's a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates.

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Through our work with a variety of clients at Tuvel Communications, we've created and executed several successful social media contests & promotions. You can see some examples of our work, here, here and here.

Along the way, we've been able to refine our efforts to maximize results while creating excitement and having fun! By sharing some of our tips, we hope that we can save you time while driving the results that you want. With this in mind, we've created our Top 10 list of ways to ensure that your social media contests & promotions are successful:

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April 01, 2011

What We're Reading, April Fool's Edition

With April Fool's Day comes the myriad of jokes from the social mediasphere - some that were pretty good "gotchas" and others that I could tell were #aprilfools fodder a mile away. For today's edition of What We're Reading, I thought I'd share a few of those that tickled our funny bone:

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February 10, 2011

Using Quora for Personal and Business Benefit

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I joined Quora and have been using it for a couple of months, after seeing all the buzz about it on Twitter in recent months (and since it's my job to know about these things). Now, you might be thinking "ANOTHER social network? How am I going to keep track of this? And what use could this possibly be to me?" I don’t blame you for thinking this, because I thought the same thing at first. It seems like there's a new social networking site every week, with claims from all over the social mediasphere about how it's "the next big thing in social media." It can get a bit tiresome, ya know?

Now that I’ve had the opportunity to evaluate Quora, I want to give you my initial thoughts, as well as provide a few opportunities and uses for Quora for businesses.

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January 26, 2011

Using LinkedIn for Events: Join the #Engage365 Chat on Friday, 1/28

Back in October, we moderated a chat for Engage 365 on how event professionals could utilize new Twitter features and Facebook groups for event promotion and community-building (you can read the archived chat here). Ever since then, I've wanted to have a similar discussion with social media and online community rock stars in the events industry about LinkedIn. We've seen huge improvements to their platform recently, so why not talk about using those improvements to our benefit?

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January 13, 2011

We're Looking for Social Media Rock Stars!

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Photo credit: rizzato

2011 is shaping up to be a busy year here at Tuvel Communications, and we need the help of some social media and digital communications rock stars! Interested in working with us? Here's what we're looking for:

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January 11, 2011

Building the Bridge Between Outreach and Social Media Communities (Infographic)

2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

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December 31, 2010

15 Things We’ve Learned About Social Media Marketing in 2010

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Photo Credit: proteinbiochemist

Can you believe another year is almost over and a new one nearly upon us? Time really does go by fast when you're having fun – meeting new people, building new (and valuable) relationships, and learning new things!

We've learned so much in 2010, and we've tried to impart some of our knowledge to you. So, rather than the usual "predictions for 2011" post that seems to proliferate this time of year, here's a quick review of what we here at Tuvel learned in social media marketing in 2010.

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December 21, 2010

Doing More with Less: Digital Communications for Business Development

Last week, I attended and spoke at the British Consulate's IPA Forum in New York City. Participants were economic development agency representatives from European countries. These folks are charged with creating business and jobs in their resspective countries - business that is generated by US-based companies.

The theme of the morning was doing more with less in a global recession. In my presentation entitled The New Biz Dev, I spoke about leveraging the digital environment for business development purposes. My remarks focused on tips, tools and low-cost ideas for utilizing digital communications (including social networking).

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November 19, 2010

What We're Reading, November 19th

It's been a few months since our last edition of "What We're Reading", and we thought it was high time to bring it back - especially with all the fantastic posts we've been reading and resources we've found about social media, blogger outreach and online marketing. Here are a sampling of what we've discovered, all wrapped up in a handy post for your Friday reading enjoyment:

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