Tuvel Communication's Managing Director Mitch Arnowitz recently contributed a guest post at Social Media Today entitled "10 Pitfalls to Avoid in Social Media Marketing." It ended up getting quite a good reaction, including some comments about one of the points made - assigning social media marketing to interns.
Read the article over at Social Media Today (check out the comments as well) and let us know your opinion!
I recently contributed two guest posts over at Sound n' Sight, Jenise Fryatt's blog about event marketing & technology. She asked me to offer my social media management tips for events - which is something Tuvel specializes in (we've done it for the NAB Show and the FOSE & GovSec Conferences, to name just a couple). I had loads of advice to offer on the topic - so much that I had to break it up into a 2-parter!
Check out my guest posts here:
Part 1: 10 tips for managing social media at your next event
Part 2: 8 can't-live-without tools for event social media management
Photo credit: jalalspages
July is almost over - and it was a scorcher, wasn't it? Luckily, we've had a few cool things to read about social media, location-based marketing, cause marketing and PR - while staying indoors. Enjoy, and stay cool this weekend!
I recently read a post on the HubSpot Blog entitled Please Don't Start a Social Media Marketing Agency. Since social media marketing is a huge part of what we do here at Tuvel Communications, it naturally caught my attention and peaked my curiosity.
My first reaction was "Oh boy, here’s another article slamming social media marketing agencies and calling their services 'snake oil'." I’ve been seeing a lot of that lately, not only in blog posts but in discussions on LinkedIn (not to mention the infamous "Social Media Guru" video that made the rounds not too long ago). I really wasn’t sure what to expect – but the title, of course, did a good job of pulling me in.
Please do take the time to read the post and (try) to read through some of the comments posted as well, but I’ll give you the executive summary: can an agency be built on social media marketing services alone?
Continue reading "Is There Such a Thing as a Social Media Marketing Agency?" »
Tuvel Communications is in the running for HubSpot's Inbound Marketer of the Month Contest - and we need your votes to win!
Starting today, you can vote for Tuvel and their work with client the National Association of Broadcasters' 2010 NAB Show.
Voting ends at noon on Tuesday, July 27th - so vote early and often! Vote for Tuvel Communications today and spread the word! In fact, here's a tweet to help you tell your followers on Twitter:
Vote for @TuvelComms for @HubSpot's Inbound Marketer of the Month! http://ht.ly/2euO1 Pls RT! #imu #sm
Happy Friday! It's been a busy and exciting week here at Tuvel - wrapping up projects, kicking off new campaigns, seeing great results from current ones. It's always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week - from Convene Magazine and the Omnipress Blog - which are part of our weekly recommended reading list today (but don't just read them because we're featured - they are truly interesting and insightful reads)!
Location-based services are the newest trend in social networking, and as such the big players in the space (Foursquare and Gowalla) are getting all sorts of attention and scrutiny. While many users of such services love broadcasting their whereabouts to their online friends and earning badges and titles of distinction in the process (Player Please badge, anyone?), others are a bit wary of them and their usefulness – and are especially concerned with potential privacy issues.
Businesses, on the other hand, are starting to find value of their own in using location-based services as a marketing tool. Even event marketers are starting to experiment with location-based social networking to promote a conference, specific exhibitor, or special sessions – something we did for this year's NAB Show.
The only problem is when it comes to events and conferences, services like Foursquare and Gowalla aren't quite ready for prime time. While the concept of checking in to an event or exhibitor booth in order to drive traffic and generate interest is definitely cool, the functionality is not conducive to a conference setting due to two big issues:
Continue reading "2 Event-Friendly Location-Based Apps that Go Beyond “Checking In”" »
Photo by Andy Henley
An ongoing dilemma for companies and organizations is defining successful online communication and outreach programs. If this is a dilemma you’re currently facing, then perhaps your online communications program is in need of a tune-up.
But, how do you know for sure? Try asking yourself some of the questions that follow:
Continue reading "Is your online communications program in need of a tune-up?" »
Happy 4th of July weekend! If you live in the USA (or even if you're an American living abroad), you're more than likely gearing up for some serious food, festivities, and of course, fireworks, and we here at Tuvel Communications hope you have a spectacular - and, most importantly, safe - Independence Day!
To help you wind down your week, here are a few selections from our weekly reading list. Enjoy!
Tuvel Communication's managing director Mitch Arnowitz recently participated in the Social Media Marketing panel at the Digital Media Conference, which took place on June 25th in Tyson's Corner, VA. The panel was moderated by Elizabeth Shea, President and CEO of SpeakerBox Communications, and the panel members were:
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 |
